Your ad targeting is personal. Your product page is not.

You pay to reach exactly the right shopper, then hand them a gallery ordered for nobody in particular. PDPLift reads who actually landed and reorders it for them. Same catalogue, same garment, no reshoot.

See how it works

Twelve archetypes. One catalogue.

PDPLift

Who they want to be

Every shopper arrives as an archetype

Behind every visit there is a story about who someone wants to be. We model twelve of them. Three walk into the same clothing shop.

01 The Explorer, a vinyl figure in an orange puffer jacket holding a rolled map

The Explorer

Buys the experience. Wants the garment in motion, on a person, in a real place.

Lifestyle shots

02 The Outlaw, a vinyl figure in a black leather biker jacket and ripped jeans

The Outlaw

Buys defiance. Wants the jacket somewhere the brand would never shoot it.

Raw and unpolished

03 The Ruler, a vinyl figure in a long black coat and sunglasses

The Ruler

Buys standing. Wants the full silhouette, styled like a campaign, not a catalogue.

Editorial shots

PDPLift

Today

Everyone gets the same page

One jacket, four studio photos on a white backdrop, in one fixed order, for every archetype alike. The shop guessed once, at upload time, and every visitor lives with that guess.

Studio catalogue photo of the sage-green field jacket on a model against a white background
PDPLift

Under the hood

The engine reads the visit and names the archetype

Signal capture · proprietary

2418 read

Hundreds of signals per visit. The mix is ours.

PDPLift ML engine

Scores the visit against every archetype in the library, faster than the page can paint.

Archetype match

The Explorer

74%
The Outlaw12%
The Ruler8%
The Creator4%
The Caregiver2%

+ 7 more archetypes scored

Match found. The catalogue is reordered for the Explorer before she sees a single frame.

Every version is the same garment. The engine changes the context, the crop and the order, never the product. Colour, cut and hardware stay consistent across every archetype, so the brand never fragments and nothing arrives in the box the shopper did not expect.

The engine does not learn one shop at a time. An archetype behaves the same way in a jacket shop and in a shoe shop, so every store on the network sharpens the match for the next one.

PDPLift
The Explorer figure

Personalised

The Explorer opens on movement

She wants to picture the jacket in her own life, not on a white backdrop. The gallery opens on wind, light and a real place.

How we know

Everything about the way she arrives says motion. The engine recognises the pattern inside the first seconds, without a survey, a login or a single question asked.

The jacket worn on a windswept coastal path at golden hour
PDPLift
The Outlaw figure

Personalised

The Outlaw opens on attitude

She does not want to belong. She buys the jacket that says she decides for herself, shot somewhere the brand would never shoot it.

How we know

She gives herself away by what she refuses to look at. The engine has her before she reaches the second frame.

The jacket shot at night under a concrete underpass with a hard camera flash
PDPLift
The Ruler figure

Personalised

The Ruler opens on the silhouette

She buys standing, not clothing. The jacket has to look deliberate and expensive, framed like a campaign.

How we know

She arrives already deciding. The engine reads it in how she moves through the page, never in anything she has to tell you.

The jacket styled over a silk slip dress against a sunlit concrete wall

Early access

Open to a limited number of brands

You keep your catalogue, your photography and your brand guidelines. We carry the risk on the outcome and work on a share of the lift, so if your numbers do not move there is no invoice. Onboarding is hands-on, and that is the only reason the number is limited.

Fashion and apparel first. Tell us where you sell and we will come back with what a rollout looks like on your catalogue.

Request early access

Nothing up front. We work on a share of the lift, so if your numbers do not move there is no invoice.

We only use this to talk about onboarding your catalogue. No list, no newsletter.